Here’s how to analyze these metrics to make your Facebook group into a stronger community.Īs a small business marketer, you can probably only pick one or two events to attend each year. The information revealed in Group Insights allows group admins to make data-driven decisions about what to adjust to improve the group while still maintaining its integrity. To drill down into these metrics, click the More Growth Details, More Engagement Details, and More Members Details tabs. The Group Insights overview at the top of the page highlights key metrics including the number of new members posts, comments, and reactions and top contributors for the last 28 days.
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